Marketing Generalist II - 12-Month Contract
Core
Marketing Generalist II supporting integrated marketing plans, digital activations, paid media, and seasonal planning for the Columbia brand in English Canada.
Role type
Marketing Generalist II
Builds
Digital activations, paid media campaigns, seasonal planning documents, and brand marketing for Columbia Sportswear in Canada.
Domain
Outdoor apparel retail
Deliverable
product features
Required skills
Integrated marketing planning, paid media planning and execution, digital marketing, seasonal planning, stakeholder management, negotiation, multi-channel marketing, retail marketing, English fluency
Preferred skills
Outdoor industry knowledge, French language skills, event/partnership activation experience
Technologies
Social media platforms, digital video, streaming platforms, broadcast, OOH
Responsibilities
Execute digital-focused integrated marketing plans, manage paid media across multiple platforms, develop seasonal planning and reporting documents, support events/partnerships/activations, align ecomm messaging and calendar
Seniority
Mid-level, hands-on IC