Digital Product Lead – Shopify
Core
Own and evolve prAna's Shopify Plus ecosystem, leading migration from Salesforce and delivering conversion-driven digital experiences.
Role type
Senior Digital Product Lead (eCommerce)
Builds
Headless storefront experiences, optimized checkout, payments, and merchandising flows on Shopify Plus
Domain
Retail eCommerce / Digital Commerce
Deliverable
production ML models | product features
Required skills
Shopify Plus platform expertise, eCommerce product roadmap definition, legacy platform migration leadership, cross-functional stakeholder management, U.S. eCommerce compliance knowledge, data-driven decision making, agency/partner management, conversion rate optimization (CRO), omnichannel retail strategy
Preferred skills
Shopify Hydrogen & Oxygen framework implementation, Shopify POS integration, Adobe/Google Analytics proficiency
Technologies
Shopify Plus, Hydrogen, Oxygen, Salesforce, Adobe Analytics, Google Analytics
Responsibilities
Lead migration of eCommerce platform from Salesforce to Shopify Plus; define product roadmap and manage backlog; align digital strategy with corporate goals; champion U.S. eCommerce compliance and accessibility standards; drive headless storefront implementation; partner with internal teams and agencies to optimize checkout and personalization; define and track KPIs for engagement and conversion.
Seniority
Senior, hands-on IC