Principal Product Manager, Consumer Digital Experience
Core
Own global consumer engagement and personalization strategy across all digital touchpoints, defining roadmaps and infrastructure to ensure consumers receive the right message at the right moment.
Role type
Principal Product Manager (Consumer Digital Experience)
Builds
Global engagement infrastructure, personalization platforms, and multi-market consumer journey experiences
Domain
Retail/E-commerce, Consumer Digital Experience, Personalization
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Consumer product ownership, personalization strategy (segmentation, rules-based, ML-driven), roadmap execution, build-vs-buy decisions, global market adaptation, data analysis (SQL), cross-functional influence, AI system design, generative AI application
Preferred skills
Identity resolution, data clean rooms, cross-device matching, retail/apparel scale experience
Technologies
CDP, recommendation engines, decisioning engines, orchestration tooling, SQL, dashboards
Responsibilities
Assess current engagement channels and personalization maturity; define multi-year vision and prioritized roadmap; make infrastructure build-vs-buy recommendations; adapt strategies across global regions; define metrics and run cross-market experimentation; mentor senior PMs on personalization and AI craft
Seniority
Principal, hands-on IC
