Business Analyst CEP (m/w/d)
Core
Translating business requirements into user stories and defining recommendation/use-case logic for personalization and customer engagement initiatives.
Role type
Business Analyst (Requirements & Product Strategy)
Builds
Recommendation engines, personalization features, and customer engagement dashboards
Domain
Retail / Customer Experience / Data Analytics
Deliverable
product features
Required skills
Requirements Engineering, User Story definition, Stakeholder Management, Workshop Moderation, Data Modeling, KPI Definition, Agile Methodologies (Scrum/Kanban), Data Source Analysis
Preferred skills
CRM/Loyalty/Personalization project experience, Retail industry knowledge, Customer Data Platforms, Recommendation Engines, Data Science/ML basics
Technologies
Customer Data Platforms, Recommendation Engines, Marketing Automation
