Market Development Specialist III
Core
Execute marketing strategy, growth, and adoption of sample preparation product portfolio within Molecular Biology to drive awareness, consideration, and purchase.
Role type
Marketing Specialist III (Sample Preparation)
Builds
Marketing initiatives, campaigns, digital content, sales enablement materials, and go-to-market plans for sample preparation solutions.
Domain
Life Sciences / Molecular Biology
Deliverable
product features
Required skills
Customer-centric marketing strategy, market analysis, new product launch execution, digital marketing (web, video, social, SEM, email), sales enablement, scientific concept translation, project management
Preferred skills
Sample preparation or molecular biology techniques experience, digital marketing knowledge
Technologies
Web, video, social media, programmatic display, search engine marketing, email automation
Responsibilities
Support marketing plans and tactics for sample preparation products; conduct analyses of customer segments, competitors, and market trends; support new product launches and go-to-market initiatives; develop engaging digital marketing content; participate in industry conferences and webinars; collaborate on sales enablement and customer education materials; support campaign reporting and lead generation.
Seniority
Mid-level, hands-on IC