Senior Manager, Marketing - HPCS
Core
Lead a marketing team to drive customer adoption, demand, and pipeline growth for the HPCS business through integrated strategies.
Role type
Senior Manager, Marketing (People Leadership & Strategy)
Builds
Integrated marketing programs, demand generation campaigns, and growth strategies for HPCS products.
Domain
Life Sciences / Scientific Instruments (HPCS)
Deliverable
product features
Required skills
Strategic marketing, People leadership, Market development, Commercialization, Demand generation, Portfolio prioritization, Marketing analytics, Cross-functional leadership, Business acumen, Executive influence
Preferred skills
Life sciences experience, Chromatography/analytical technologies knowledge, Global marketing, Upstream market development
Technologies
None stated
Responsibilities
Lead, coach, and develop a team of marketing professionals; Translate business priorities into market strategies; Guide customer segmentation and positioning; Provide input into portfolio strategy and NPD; Lead integrated commercialization and growth strategies; Monitor market performance and marketing ROI; Partner with Product, Sales, and regional organizations to execute strategy.
Seniority
Senior Manager, hands-on IC with people leadership