Senior Global Marketing Manager (Antibody)
Core
Drive growth and adoption of molecular diagnostics portfolio supporting transplant and clinical diagnostic applications by creating market opportunities and launching campaigns.
Role type
Senior Global Marketing Manager (Molecular Diagnostics/IVD)
Builds
Evidence-based adoption frameworks, market narratives, demand generation programs, and region-ready activation playbooks.
Domain
Healthcare / Molecular Diagnostics / Transplant Diagnostics
Deliverable
product features
Required skills
Market creation and segmentation analysis, Long-range planning, Clinical education strategy development, Global product launch management, Content creation (digital/video/email), Customer journey marketing, Regulatory compliance in clinical education, Cross-functional collaboration, Project management, Scientific trend analysis, Storytelling for commercial value propositions
Preferred skills
Experience with NGS/PCR/genotyping technologies, Knowledge of transplant diagnostics (HLA/histocompatibility), Additional languages beyond English, Generative AI and answer engine optimization techniques
Technologies
Digital marketing platforms, Generative AI tools, Answer engine optimization platforms
