Market Development Manager, Bioproduction Process Liquids and Preparation (Onsite)
Core
Own product/service marketing strategy and execution leadership for the Process liquids and preparation services portfolio, ensuring strong market insight, positioning, and GTM delivery.
Role type
Senior marketing manager (bioproduction process liquids)
Builds
Process liquids and preparation services portfolio
Domain
Life sciences / Bioproduction
Deliverable
product features
Required skills
multi-channel marketing strategy execution, translating technical/scientific content into customer messaging, Go-to-market planning for NPI launches, sales enablement tool development, market assessment and competitive landscape analysis, project management, digital marketing (SEO/SEM, social media, marketing automation), analytical capabilities for campaign measurement, segmentation and value proposition development
Preferred skills
life science research market knowledge, customer-centric mindset
Technologies
Microsoft Office suite, marketing automation/CRM platforms
Responsibilities
Define segmentation, ICP, value proposition, and customer messaging; Develop GTM tactical plans for NPI launches, campaigns, and key initiatives; Develop sales playbooks/training/tools; Capture field/customer feedback and refine messaging; Own market assessment, competitive landscape, and customer needs
Seniority
Senior, hands-on IC
