Marketing Analyst
Core
Drive portfolio performance for medical device ancillary products (Transfer Packs, Transfusion Sets, etc.) through product strategy, market positioning, pricing, and growth initiatives.
Role type
Senior Marketing Analyst (Product Portfolio Management)
Builds
Go-to-market strategies, brand positioning, pricing models, and sales enablement tools for medical device products.
Domain
Medical Devices / Healthcare / Blood Collection & Transfusion
Deliverable
product features
Required skills
P&L management, go-to-market strategy, pricing strategy, market analysis, cross-functional collaboration, forecasting, product lifecycle management
Preferred skills
Medical device industry experience, blood collection/transfusion industry knowledge, CRM systems proficiency
Technologies
CRM systems
Responsibilities
Develop and execute go-to-market strategies for new product launches; create pricing strategies to maximize sales and gross profit; collaborate with sales to develop sales programs and reference accounts; conduct market surveillance to assess future product needs; manage product portfolio forecasting and demand accuracy; support financial forecasting and annual strategy processes; execute branding and marketing communications activities.
Seniority
Mid-Senior, hands-on IC
