Digital Marketing Specialist Senior
Core
Senior Digital Marketing Specialist leading strategy, planning, and optimization for digital assets including website, email, social media, and paid search to drive patient engagement and conversion for a health system.
Role type
Senior Digital Marketing Specialist (Strategy & Analytics)
Builds
Digital marketing campaigns, content strategies, and analytics dashboards for patient engagement platforms (website, apps, MyAccount).
Domain
Healthcare / Digital Marketing
Deliverable
product features
Required skills
Digital strategy planning, Search Engine Optimization (SEO), Paid Search management, Social media strategy, Marketing analytics, Customer journey mapping, Dashboard development, Data visualization, Campaign optimization, Stakeholder collaboration
Preferred skills
Analytics platform implementation (Amplitude, GA4), Attribution modeling, Data governance, Data storytelling, Marketing automation
Technologies
Amplitude, GA4, CRM, Marketing Automation Platforms
Responsibilities
Lead and develop overarching digital marketing plans for all digital assets; Create search engine marketing and content marketing strategies; Manage paid media campaigns and optimize based on KPIs; Develop analytics and reporting to drive strategy; Collaborate with design and operations teams to create digital assets; Analyze campaign results to shape future strategies.
Seniority
Senior, hands-on IC
