Senior Manager, Social Content & Communities
Core
Lead organic social strategy and community building for RBC Direct Investing, translating complex financial concepts into engaging content across platforms like LinkedIn, Meta, TikTok, and Reddit.
Role type
Senior Manager, Social Content & Communities
Builds
Organic social content, digital communities, and client engagement for RBC Direct Investing
Domain
Financial Services / Social Media Marketing
Deliverable
product features
Required skills
Content strategy, community management, digital marketing, regulatory compliance, stakeholder management, budget management, KPI tracking, agency/partner management
Preferred skills
Experience with Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, third-party analytics tools
Technologies
Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, third-party planning and analytics tools
Responsibilities
Own organic social strategy across key channels; translate complex investing concepts into accessible content; manage digital communities within regulatory frameworks; oversee engagement and comment moderation; partner with internal teams and agencies; ensure compliance with financial regulations; define KPIs and track metrics; deliver ROI reports; manage monthly budget and campaign performance.
Seniority
Senior, hands-on IC with supervisory experience