Manager, Digital Marketing – Digital Experience Platforms
Core
Drive strategy and execution for RBC's public-facing digital channel, focusing on enterprise search, self-service help experiences, and digital experience platforms to improve client satisfaction and business outcomes.
Role type
Manager, Digital Product & Marketing Strategy
Builds
Enterprise digital experience platforms, onsite search capabilities, and self-service help content for RBC's public website.
Domain
Banking / Digital Experience Platforms
Deliverable
product features
Required skills
Digital product management, enterprise search optimization, business acumen, data analytics, cross-functional leadership, strategic roadmap planning
Preferred skills
Content architecture and taxonomy design, Adobe Experience Manager (AEM) Cloud, SEO strategy, A/B testing and digital experimentation
Technologies
Coveo, Algolia, Adobe Experience Manager (AEM) Cloud, CMS, DAM
Responsibilities
Translate channel vision into actionable roadmaps; lead initiatives from strategy through execution; advocate for digital experience platform adoption; manage on-site self-service help content; use performance data to inform digital strategy; track progress against OKRs.
Seniority
Manager, hands-on IC