Director of Marketing – BU & Segment Marketing, US & Europe
Core
Own BU and segment Marcom strategy across Compute, Personal Devices, Wearables, IoT, Automotive, and Data Center ASIC portfolios to position MediaTek's edge-to-cloud solutions in US and Europe markets.
Role type
Director of BU and Segment Marketing
Builds
Coherent go-to-market strategies, launch campaigns, sales enablement materials, and technical narratives for AI and semiconductor products.
Domain
Semiconductor / AI / Edge-to-Cloud Computing
Deliverable
product features
Required skills
Marcom strategy, go-to-market planning, team leadership, technical narrative development, competitive intelligence, stakeholder management, budget management, campaign execution
Preferred skills
Experience in semiconductor industry, AI technology storytelling, global market alignment
Technologies
NPU, accelerator architecture, memory, interconnect, developer software stack
Responsibilities
Set positioning and messaging for the edge-to-cloud portfolio; lead the BU and segment marketing team; own launch readiness and campaign execution; engage with press, media, and analysts; maintain competitive and market intelligence.
Seniority
Director, strategic leadership with hands-on execution
