Head of Content Management & Visibility, Nordics
Core
Establish and lead a Nordic capability for managing content as a strategic business asset, optimizing visibility across search engines and AI-driven experiences to help customers discover and engage with If insurance.
Role type
Senior leader / Head of Content Management & Visibility
Builds
Nordic content governance frameworks, lifecycle processes, and visibility strategies for digital channels
Domain
Insurance / Digital Content & SEO
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Digital leadership, content lifecycle management, content governance, SEO, cross-market team leadership, stakeholder alignment, data-driven decision making
Preferred skills
Enterprise CMS experience, Optimizely platform experience, AI in content creation and optimization
Technologies
Optimizely, Enterprise CMS platforms
Responsibilities
Establish content governance standards and processes; Develop visibility strategy for traditional SEO and AI-driven discovery; Lead the Nordic capability team with local Chapter Leaders; Use data to improve customer experience; Enable responsible AI usage in content workflows
Seniority
Senior, hands-on IC with leadership responsibilities