Senior Marketing Specialist
Core
Develop focused marketing plans, define audience segments and value propositions, and deliver integrated campaigns to generate qualified leads and support sustainable income growth for Thomson Reuters Foundation products and services.
Role type
Senior B2B Marketing Specialist (Demand Generation & Go-to-Market)
Builds
Integrated marketing campaigns, customer journeys, and thought-leadership assets for media, legal, and data products.
Domain
Non-profit foundation / Media, Legal, and Data services
Required skills
B2B marketing strategy, multi-channel campaign management, go-to-market leadership, customer lifecycle management, market insight and analysis, stakeholder coordination, budget management, commercial awareness.
Preferred skills
CRM and marketing automation systems, commercialization of intellectual assets, marketing research, data products, advisory services, professional services, training, technology, media, legal services, philanthropy.
Responsibilities
Develop marketing plans aligned with product strategy and income targets; define priority audience segments and value propositions; plan and deliver integrated campaigns across owned, earned, and paid channels; lead launches for new offerings; manage communications from acquisition through renewal; support customer discovery and pricing; coordinate internal teams and external suppliers.
Seniority
Senior, hands-on IC
