Content Marketing Manager (Intellectual Property)
Core
Create high quality thought leadership and editorial content for intellectual property professionals worldwide to inform audiences and support business objectives.
Role type
Content Marketing Manager (B2B)
Builds
Flagship reports, executive thought leadership, blogs, articles, and customer stories
Domain
Intellectual Property / Legal Technology / Information Services
Deliverable
product features
Required skills
B2B content marketing strategy, writing and editing, subject matter expert coordination, editorial calendar management, content performance analytics
Preferred skills
IP/innovation/legal tech industry experience, demand generation alignment, content audit and gap analysis, SEO and search intent optimization, AI-driven content discovery knowledge
Technologies
Content management systems, SEO tools, analytics platforms
Responsibilities
Write and edit thought leadership content, manage editorial calendars, collaborate with cross-functional teams on content strategy, analyze content performance metrics, coordinate contributions from internal and external experts
Seniority
Mid-Senior, hands-on IC