Regional Director, Outreach & Marketing
Core
Drive membership enrollment and retention for AltaMed's community clinics by developing and executing strategic marketing initiatives and building community partnerships.
Role type
Senior leadership marketing and outreach director
Builds
Marketing campaigns, enrollment processes, and community partnerships
Domain
Healthcare (Community clinics) in California
Required skills
Strategic marketing, budget management, data and CRM analysis, leadership, regulatory compliance, community partnership building
Preferred skills
Experience with frail or elderly consumers, bilingual Spanish or Chinese, MBA/MHA/MPH
Technologies
CRM systems
Responsibilities
Develop and execute strategic marketing initiatives to meet census projection goals, lead marketing campaigns, manage budgets, build community partnerships, collaborate on enrollment processes, ensure regulatory compliance, promote employee engagement
Seniority
Senior, hands-on IC with leadership responsibilities