Associate Director, Direct Marketing & Participation - University Advancement
Core
Manage the development and execution of an omni-channel campaign schedule to drive alumni donor participation, build lifetime loyalty, and raise maximum spendable dollars for WashU's top Annual Fund priorities.
Role type
Associate Director, Direct Marketing & Participation
Builds
Annual Fund campaigns, Loyalty Society programs, Faculty and Staff giving initiatives
Domain
Higher Education / Nonprofit Advancement
Required skills
Direct Marketing, Project Management, Vendor Management, Data Segmentation, Campaign Strategy, Team Leadership, Salesforce, Microsoft Office, Workday
Preferred skills
Nonprofit advancement experience, Complex program planning, Database management, ClickUp familiarity, Alumni Relations, Annual Giving expertise
Technologies
Salesforce, ClickUp, Workday, Microsoft Office
Responsibilities
Plan and coordinate daily management of direct marketing projects; Develop segmentation strategy and data variables for campaigns; Oversee strategy development and day-to-day activities of faculty and staff giving program; Manage the Loyalty Society program to ensure donor retention; Coordinate payroll deduction retention, renewal, and acquisition efforts; Secure final approval for Annual Giving appeals and manage mass-email communications.
Seniority
Senior, hands-on IC with management responsibilities