Senior Director of Direct Marketing and Participation - University Advancement
Core
Leads a team to develop and execute sophisticated multi-channel, university-wide direct marketing fundraising strategies to increase and diversify donors and philanthropic dollars, with an emphasis on the annual fund.
Role type
Senior Director of Direct Marketing and Participation
Builds
University-wide fundraising campaigns (Annual Fund, Giving Day, Loyalty Society, etc.)
Domain
Higher Education / Nonprofit Fundraising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, Data analysis, Team management, Multi-channel marketing, Donor segmentation, Campaign execution, Technology oversight, Data hygiene, Stakeholder collaboration
Preferred skills
Higher education fundraising experience, Complex multi-channel campaign implementation, Relationship building, Project management, VanillaSoft, ClickUp, Salesforce Marketing Cloud
Technologies
VanillaSoft, ClickUp, Salesforce Marketing Cloud, Engagement Center systems, Data analytics systems
Responsibilities
Develop strategic plans for donor acquisition and retention; Approve direct marketing materials and messages; Collaborate with Advancement departments on campaigns; Oversee technology vendors and data systems; Manage a team of six; Monitor ROI and report on fundraising results
Seniority
Senior, hands-on IC with team leadership