Manager, Digital Experience - Reputation
Core
Lead system-wide online reputation strategy for a large integrated health system, overseeing monitoring, protection, and strengthening of digital reputation across providers and locations.
Role type
Manager, Digital Experience - Reputation
Builds
Online reputation strategy, governance of provider/location data, executive reporting on reputation insights
Domain
Healthcare / Digital Reputation Management
Deliverable
dashboards & analysis
Required skills
Online reputation management, digital marketing, patient experience, healthcare communications, content management systems (CMS), reputation management tools, SEO best practices, analytics tools, project management, cross-functional collaboration
Preferred skills
UX principles, digital engagement, accessibility, patient-centered marketing, consumer decision journeys
Technologies
Press Ganey, Kyruus, Google Analytics, GA4
Responsibilities
Lead development and execution of comprehensive online reputation strategy; Oversee monitoring, analysis, and response to online reviews and patient feedback; Own governance and maintenance of system provider and location data; Ensure compliance with HIPAA and privacy regulations; Produce executive-ready reporting and insights; Collaborate with Marketing and Communications teams to improve search visibility and patient trust signals
Seniority
Manager, strategic oversight & execution
