Director, Sponsorship Strategy, Sports - Brand Consulting
Core
Lead data and insight-driven sports sponsorship strategies for C-suite clients, defining campaign deliverables, go-to-market strategies, and partnership portfolios across the sports ecosystem.
Role type
Director, Sponsorship Strategy (Brand Consulting)
Builds
Data-driven sponsorship strategies, partnership portfolios, activation plans, and negotiation frameworks for high-profile sports clients.
Domain
Sports marketing, brand consulting, sponsorship sales
Deliverable
product features
Required skills
Sports industry expertise, consumer research interpretation (quantitative & qualitative), strategic planning, partnership portfolio analysis, negotiation strategy, cross-functional team leadership, client consultation, creative brief composition, new business pitching, global/multi-market experience.
Preferred skills
Social campaign planning, go-to-market ecosystem thinking.
Technologies
None explicitly stated
Responsibilities
Develop overarching strategic vision grounded in data for client assignments; work with Account teams to qualify opportunities and shape campaign deliverables; partner with Insights teams to build segmentation models and measurement frameworks; interpret consumer trends to inform cultural marketing strategies; create partnership portfolio analyses; design integrated activation strategies; optimize existing activations; develop topline negotiation strategies; act as a bridge between internal teams; brief and collaborate with external partners; develop ownable positioning for brands within Sports; pitch innovative ideas and new channels; cultivate relationships across CAA to find new opportunities.
Seniority
Director, strategic leadership & client advisory