Performance Marketing Specialist II
Core
Execute, monitor, and optimize Safelite's digital acquisition channels including paid search, SEO, AEO, affiliate marketing, and emerging AI-powered discovery experiences.
Role type
Performance Marketing Specialist II (AI Search & Digital Acquisition)
Builds
Customer acquisition channels, agentic content workflows, and AI-driven discovery visibility
Domain
Automotive / Digital Marketing & AI Search
Required skills
SEO, AEO, LLM strategy, paid search, affiliate marketing, local presence management, analytics, HTML coding, A/B testing
Preferred skills
Google Business Profiles/Yext management, HTML coding, affiliate program involvement
Technologies
Google Analytics, SA360, Google Search Console, Yext, Google Business Profiles
Responsibilities
Design and optimize content outputs for visibility on LLMs; develop reporting frameworks for AI search performance; monitor emerging AI search platforms and industry trends; execute paid search, SEO, and affiliate initiatives; conduct content audits and gap analyses for entity recognition and topical authority.
Seniority
Mid-level, hands-on IC