Strategic Creative Content Manager
Core
Lead strategic planning and creative direction for content across domestic and international markets to strengthen the RMIT brand and support university goals.
Role type
Senior strategic creative content manager
Builds
Integrated content campaigns, brand materials, and digital/print content for undergraduate and postgraduate audiences
Domain
Higher education marketing
Deliverable
product features
Required skills
strategic content planning, creative direction, team leadership, cross-channel strategy, market research, project management, stakeholder collaboration
Preferred skills
education industry experience, digital media expertise, ROI measurement, agile methodologies
Technologies
CMS, social media platforms, video production tools, analytics platforms
Responsibilities
Develop comprehensive content strategies for acquisition and brand building; lead the content team in storytelling across multiple formats; manage end-to-end content production from ideation to delivery; conduct market research to inform creative direction; ensure consistent brand voice and quality across languages and channels.
Seniority
Senior, hands-on IC with team leadership