Program Marketing Content Lead
Core
Develop and deliver high-quality marketing content for RMIT's academic programs to prospective students and parents across owned and paid channels.
Role type
Program Marketing Content Lead
Builds
Marketing content assets (publications, PR, website, social media, brochures, webpages) for academic programs
Domain
Higher Education / Marketing
Deliverable
product features
Required skills
Content strategy, audience insight, storytelling, competitor research, stakeholder management, project planning, cross-functional collaboration, technical writing, localization
Preferred skills
Education industry knowledge, SEO/social/email marketing experience
Technologies
CMS, social media platforms, email marketing tools, SEO tools
Responsibilities
Develop program content frameworks and messaging narratives; curate and create content across diverse channels; manage content planning and stakeholder feedback loops; train team members on program marketing communication; partner with marketing team on digital plans
Seniority
Mid-Senior, hands-on IC
