Jr. Personalization Developer
Core
Building and managing personalization experiences across digital marketing ecosystems and cross-channel placements to drive customer acquisition and conversion.
Role type
Junior Martech Personalization Developer
Builds
Personalization integrations, placements, and experiences across customer touchpoints including homepage modules, landing page variants, in-app banners, and email dynamic content zones.
Domain
Financial Services / Marketing Technology
Deliverable
product features
Required skills
Enterprise marketing automation or personalization platforms, HTML/CSS, JavaScript/AMPscript/Python, data concepts (customer profiles, segmentation, identity resolution), A/B and multivariate testing, QA processes
Preferred skills
Experience with Salesforce Marketing Cloud, Adobe Target, Optimizely, Braze, Databricks, Tealium, D360
Technologies
Salesforce Data 360, SFMC Journey Builder, Databricks, Tealium, D360, paid media platforms, web CMS
Responsibilities
Design, build, and maintain personalization integrations and experiences; Translate audience segments and behavioral signals into targeted content experiences; Manage A/B and multivariate testing frameworks; Support day-to-day configuration and management of Salesforce Data 360; Maintain integrations between D360 and downstream activation channels
Seniority
Junior, hands-on IC
