Media Strategy & Planning Specialist - Sonic
Core
Supports the planning, activation, and financial stewardship of paid media for the SONIC brand, coordinating creative asset delivery and trafficking across traditional and digital channels.
Role type
Specialist, Media Strategy & Planning
Builds
Paid media campaigns for SONIC across linear TV, radio, OTT, online video, social, and digital audio
Domain
Food & Beverage / Paid Media Planning
Required skills
Media planning, creative trafficking, budget tracking, campaign taxonomy management, financial reporting, cross-functional coordination, data interpretation, Microsoft Excel, Microsoft PowerPoint
Responsibilities
Maintain media planning flowcharts and budget trackers; coordinate creative asset intake, delivery, and trafficking; track campaign deliverables and deadlines; gather media spend and campaign details for reporting; assist with resolving invoicing and billing discrepancies; support financial deliverables like cash-flow management and accruals; coordinate with media agencies and internal teams to ensure timely campaign execution.