Manager - Regional Marketing and Strategy - Sonic
Core
Develop and execute regional marketing plans and initiatives to unlock incremental growth for Sonic Drive-In locations, translating regional insights into business cases and measurable results.
Role type
Manager, Regional Marketing and Strategy
Builds
Regional marketing plans, in-market tests, business cases, and growth strategies for Sonic Drive-In
Domain
Quick Service Restaurant (QSR) / Regional Marketing
Deliverable
product features
Required skills
Market analysis, business case development, project management, in-market test design, data visualization, cross-functional collaboration, executive presentation
Preferred skills
QSR/retail/hospitality experience, MBA, Tableau/Power BI proficiency
Technologies
Excel, PowerPoint, Tableau, Power BI
Responsibilities
Analyze market-level sales and consumer data to identify regional growth opportunities; Develop and execute regional marketing plans with Field Marketing and Operations; Design and manage in-market tests including test/control design and performance reads; Track and report KPIs and success metrics for regional programs; Partner with Data & Analytics to translate insights into actionable recommendations; Develop and deliver presentations to brand leadership.
Seniority
Manager, hands-on IC