Senior Director, Integrated Campaigns Creative - Apps Creative
Core
Lead the creative team supporting Salesforce's Apps portfolio (Sales, Service, Marketing, Commerce) and Missionforce, translating complex product strategies into compelling integrated creative across campaigns, digital, content, and events.
Role type
Senior Director, Integrated Campaigns Creative (Strategy & Leadership)
Builds
Integrated creative campaigns, digital content, demand generation assets, and event experiences for Salesforce Apps and Missionforce.
Domain
B2B Technology / SaaS / AI CRM
Deliverable
product features
Required skills
Creative direction, strategic vision, executive partnership, team leadership, integrated campaign planning, generative AI application, stakeholder management, tradeoff analysis, brand consistency
Preferred skills
B2B and technology experience, agency/in-house hybrid experience, conceptual storytelling, AI tool familiarity
Technologies
Generative AI tools, emerging creative technologies
Responsibilities
Lead multidisciplinary creative organization (directors, copywriters, designers); oversee integrated creative across campaigns, demand gen, digital, social, and events; serve as trusted advisor to Product Marketing and executive leadership; set priorities and manage tradeoffs across portfolio; partner with agencies and internal teams; champion AI in creative workflows; influence executive stakeholders on creative strategy.
Seniority
Senior Director, hands-on leadership with strategic scope