Senior Analyst/ Manager, Marketing Planning and Strategy
Core
Operationalize and drive end-to-end marketing planning, strategy, operations, and critical initiatives for the broader marketing org, building frameworks from scratch and aligning data with Finance & Strategy.
Role type
Senior Manager, Marketing Planning & Strategy
Builds
Planning frameworks, outlook/actuals reporting processes, executive decks, and spend reports for senior leadership.
Domain
Technology (CRM/AI) + Marketing Operations + Finance
Deliverable
dashboards & analysis
Required skills
Financial modeling, data integrity/governance, process design, stakeholder influence, analytical thinking, Excel/PowerPoint/Google Suite proficiency, strategic planning
Preferred skills
Data visualization (Tableau/Salesforce Analytics), GAAP accounting knowledge, Salesforce/Tableau certification
Technologies
Salesforce, Tableau, Excel, PowerPoint, Google Suite
Responsibilities
Define and build new planning frameworks where none exist; own end-to-end outlook and actuals reporting; drive annual planning and quarterly close; design data governance standards; lead financial reporting adjustments; build executive decks and spend reports; partner on budget execution; act as insights resource for business partners.
Seniority
Senior, hands-on IC with strategic ownership
