Digital Marketing Analyst
Core
Generalist content marketer creating SEO articles, web copy, social content, and campaign assets for Salesforce's Agentforce Service and Field Service products.
Role type
Generalist content marketer (digital & social)
Builds
Organic traffic, campaign assets, landing pages, and multimedia content for Agentforce Service and Field Service
Domain
B2B SaaS / Enterprise Technology / AI CRM
Deliverable
product features
Required skills
Content writing and editing, SEO and AEO strategy, CMS/Page Builder usage, Social media content creation, Data analytics for content decisions, AI tool usage for content production
Preferred skills
Video editing, B2B SaaS marketing experience, Familiarity with review platforms (G2, TrustRadius), Marketing automation platform experience
Technologies
Page Builder, CMS, AI tools (Gemini, Claude, Slackbot), Marketing automation platforms
Responsibilities
Author SEO articles and web content, Write and edit copy across web/social/email, Publish content in Page Builder, Develop campaign assets (one-pagers, landing pages), Contribute to event marketing, Monitor social performance, Support digital marketing initiatives, Edit video content, Collaborate with creative teams, Use performance data to inform content decisions
Seniority
Junior, hands-on IC