Senior Manager Brand & Creative
Core
Lead the Brand & Creative team to steward SCAN's brand strategy, creative expression, and operating model, translating business objectives and regulated healthcare requirements into scalable brand solutions.
Role type
Senior Manager, Brand & Creative
Builds
Internal marketing agency capabilities, brand strategy frameworks, and integrated campaign assets (still, audio, video)
Domain
Healthcare / Nonprofit Senior Care
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, creative leadership, integrated marketing, team management, AI workflow integration, creative operations, cross-functional collaboration, executive synthesis, data interpretation
Preferred skills
Experience with AI-enabled brand and creative workflows, multicultural initiative leadership, strategic partnership management
Technologies
AI tools for research, synthesis, briefs, ideation, versioning, transcreation, quality review, reporting, automation
Responsibilities
Develop and steward brand strategy and positioning; lead creative strategy and direction for high-priority initiatives; govern brand standards and strategic partnerships; lead integrated campaign and audience strategy; lead and develop the Brand & Creative team; direct creative operations and resource prioritization; facilitate cross-functional leadership; provide executive synthesis and strategic recommendations; translate research and performance into business insight; advance AI-enabled brand and creative capabilities
Seniority
Senior, hands-on IC with team leadership