Market Intelligence Manager
Core
Lead end-to-end qualitative and quantitative research initiatives to inform product, marketing, and strategy decisions for intelligent access products.
Role type
Senior Market Intelligence Manager
Builds
Strategic recommendations and insight repositories for product roadmaps and marketing campaigns
Domain
Consumer goods / Smart home technology
Deliverable
dashboards & analysis
Required skills
Qualitative and quantitative research methods, Data modeling and analysis, Data visualization, Strategic problem-solving, Vendor management, Workshop facilitation
Preferred skills
B2B environment experience, Tech/retail/SaaS industry experience, Master's or MBA
Technologies
Qualtrics, Excel, SPSS, Tableau, R
Responsibilities
Design and execute segmentation, concept testing, journey mapping, and brand tracking studies; Synthesize data into actionable insights influencing business strategy; Present findings to diverse audiences from product managers to executives; Manage external research partners; Develop and maintain insight repositories.
Seniority
Senior, hands-on IC
