Media Coordinator - National/DTC Media
Core
Support the planning, execution, and optimization of paid media campaigns across national and direct-to-consumer channels by providing strategic direction and reviewing agency work.
Role type
Media Coordinator (National/DTC Media)
Builds
Paid media campaigns (digital/programmatic CTV/OLV, display, paid social, search) for Chamberlain Group's myQ technology ecosystem.
Domain
Home automation / Smart home / Consumer goods
Deliverable
Production ML models | product features | dashboards & analysis | client delivery
Required skills
Media planning, Media buying, Campaign execution oversight, Budget management, Performance analysis, Vendor management, Data reporting, Channel strategy, Creative trafficking review, Attribution tracking
Preferred skills
Experience with DSPs, BI tools, Unit sales analysis
Technologies
Google Ads, Meta Ads Manager, TikTok Ads, DSPs, Excel, Google Sheets
Responsibilities
Oversee day-to-day execution of national/DTC media by managing and reviewing the work of external agency partners; Coordinate with external national media agency to ensure timely delivery of media plans, creative specs, and placements; Monitor campaign pacing, budget delivery, and performance against KPIs; Assist in the development of national/DTC media plans, providing channel and audience insights; Compile regular performance reports and dashboards summarizing key metrics (unit sales, revenue, ROAS); Support testing and optimization initiatives (creative testing, audience testing, channel mix testing).