Media Coordinator - National/DTC Media
Core
Support the planning, execution, and optimization of paid media campaigns across national and direct-to-consumer channels by managing external agency partners and ensuring alignment with business objectives.
Role type
Media Coordinator (National/DTC Media)
Builds
Paid media campaigns across digital/programmatic CTV/OLV, display, paid social, and search channels
Domain
Marketing / Media Buying
Required skills
Media planning and buying, Channel expertise (CTV, OLV, display, social, search), Agency management, Campaign execution oversight, Performance reporting, Budget tracking, Vendor management, Data analysis (Excel/Sheets), Cross-functional collaboration
Preferred skills
Experience with media planning platforms, DSPs, BI tools, Attribution and measurement tools
Technologies
Google Ads, Meta Ads Manager, TikTok Ads, DSPs, Excel, Google Sheets
Responsibilities
Oversee day-to-day execution of national/DTC media by managing and reviewing the work of external agency partners, Coordinate with external national media agency to ensure timely delivery of media plans and creative specs, Monitor campaign pacing, budget delivery, and performance against KPIs, Assist in the development of national/DTC media plans, Compile regular performance reports and dashboards summarizing key metrics, Support testing and optimization initiatives, Assist with invoice reconciliation and vendor management processes
Seniority
Mid-level, hands-on IC