Category Marketing Manager
Core
Shape and deliver Godiva's global gifting category growth agenda by translating strategy into actionable portfolio plans, innovation programmes, and seasonal initiatives.
Role type
Category Marketing Manager (Gifting)
Builds
Gifting collections, seasonal programmes, and assortments for boutiques, cafés, premium retail, and Global Travel Retail.
Domain
FMCG / Premium Chocolate / Confectionery
Deliverable
product features
Required skills
Category management, portfolio management, innovation pipeline leadership, commercial analysis, consumer insight interpretation, seasonal planning, cross-functional project leadership
Preferred skills
Portfolio architecture, assortment planning, pricing strategy, global matrix organization experience, boutique/café/travel retail channel knowledge
Technologies
None stated
Responsibilities
Analyze consumer behavior and market trends to recommend portfolio and innovation changes; Lead projects from concept to launch coordinating Design, R&D, and Supply Chain; Develop gifting collections and seasonal programmes; Create business cases assessing sales potential and profitability; Partner with regional teams to adapt global propositions locally; Track portfolio performance against KPIs and recommend improvements; Prepare category reviews and decision materials for stakeholders.