Director - Enterprise Marketing Insights and Strategy
Core
Lead enterprise Consumer Intelligence and Voice of Consumer strategy, transforming patient, market, and competitive data into actionable insights for strategic planning and organizational growth.
Role type
Director, Enterprise Marketing Insights and Strategy
Builds
Enterprise Voice of Consumer strategy, consumer research capabilities, and market intelligence frameworks
Domain
Healthcare / Consumer Insights / Market Research
Deliverable
dashboards & analysis
Required skills
Strategic planning, consumer research, market segmentation, competitive intelligence, data analysis, executive communication, team leadership, budget management
Preferred skills
Healthcare industry experience, AI-enabled insights, modern consumer intelligence platforms
Technologies
AI-enabled insights platforms, consumer intelligence platforms
Responsibilities
Build and lead enterprise-wide Consumer Intelligence strategy; Integrate insights from patient feedback, digital behavior, and social listening; Lead consumer research, brand tracking, and market opportunity assessments; Identify emerging consumer trends and growth opportunities; Partner across functions to improve consumer journeys; Translate research into recommendations for executive leadership; Establish consumer intelligence reporting and trend forecasting; Lead the Consumer Intelligence team and manage budget.
Seniority
Director, strategic leadership & team management
