Senior Manager, Digital Engagement and Activation
Core
Lead the activation of digital engagement and MarTech use cases across prospect, customer, and advisor-facing marketing journeys.
Role type
Senior Manager, Digital Engagement and Activation
Builds
Marketing journeys, communication flows, content requirements, and optimisation plans for digital adoption and personalisation.
Domain
Financial Services / Digital Marketing
Deliverable
product features
Required skills
Digital Marketing, Growth Marketing, Performance Marketing, Conversion Optimisation, Website Performance, Marketing Automation, Data Interpretation, Stakeholder Management
Preferred skills
Financial Services experience, Digital Acquisition, AI-enabled personalisation
Responsibilities
Lead activation of digital engagement use cases; Translate roadmap priorities into practical marketing journeys; Support strategic growth initiatives including HNW and Digital Storefront; Define marketing requirements for automation and personalisation; Establish test-and-learn frameworks; Develop performance insights; Partner with cross-functional teams; Build reusable playbooks and governance processes.