Search Engine Optimization Specialist
Core
Managing organic visibility and lead generation across Asian markets through technical SEO, content optimization, and project delivery for Manulife's digital growth agenda.
Role type
Senior SEO/GEO Specialist (Regional)
Builds
Organic search visibility, brand awareness, and lead generation campaigns for Manulife's digital platforms across Asia.
Domain
Financial Services / Search Engine Optimization
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Technical SEO (crawlability, sitemaps, redirects, Core Web Vitals), Content Strategy (keyword research, intent mapping, briefs), Data Analysis (traffic, conversions, root cause analysis), Project Management (JIRA, Confluence), SEO Tooling (BrightEdge, SEMrush, Ahrefs, Screaming Frog)
Preferred skills
Generative Engine Optimization (GEO), AI for SEO, Regional market expertise (Asia), Local language fluency (Vietnamese, Japanese, Bahasa, Traditional Chinese)
Technologies
BrightEdge, SEMrush, SiteImprove, Ahrefs, Moz, Screaming Frog, Google Ads, JIRA, Confluence, Monday.com, Smartsheet
Responsibilities
Manage technical SEO baselines and enhancements; support content optimization via keyword research and briefs; deliver regular performance reports and presentations to stakeholders; oversee content approval processes with cross-functional teams; develop educational materials and playbooks.
Seniority
Mid-Senior, hands-on IC with regional scope