Digital Enablement Analyst
Core
Drive end-to-end delivery of digital experiences and enablement initiatives to enhance operational efficiency, capture business opportunities, and elevate user experience for AIG's digital products.
Role type
Digital Product Manager / Digital Enablement Analyst
Builds
Digital products, user journeys, and marketing platforms for insurance consumers
Domain
Insurance / Digital Marketing / Product Management
Deliverable
product features
Required skills
Digital product management, user story creation, wireframing, prototyping, usability testing, change management, stakeholder collaboration, market analysis, data analysis, A/B testing, CMS management, email marketing platform management
Preferred skills
Figma proficiency, design system knowledge, UI/UX best practices, responsive design concepts, research and analysis
Technologies
Figma, CMS, email marketing platforms, digital analytics tools, experimentation tools
Responsibilities
Own digital projects and drive end-to-end delivery; Translate business requirements into user stories and specifications; Create wireframes, clickable prototypes, user flows, and customer journey maps; Define and monitor success metrics, KPIs, and reporting frameworks; Manage website content and email marketing platforms; Collaborate across functions including IT, marketing, and product teams to deliver products
Seniority
Mid-level (3-5 years experience), hands-on IC