Marketing Specialist (HYBRID) - Peak Health
Core
Execute marketing initiatives and administrative functions to support the launch and strategic goals of a new health plan (Peak Health) at WVU Medicine.
Role type
Marketing Specialist (Hybrid)
Builds
Marketing plans, outreach campaigns, digital content, and public communications for a new health insurance product.
Domain
Healthcare / Health Insurance
Deliverable
product features
Required skills
Strategic and tactical marketing execution, social media management, digital marketing platforms, website content management (WordPress), email marketing (MailChimp), Adobe Creative Suite, Canva, digital analytics (Google Analytics), MS Office suite, administrative and organizational skills.
Preferred skills
Experience in insurance, healthcare, or human services; 5+ years of marketing experience.
Responsibilities
Create presentations, fliers, and documents; post news clips on LinkedIn and social media; assist with special events, press conferences, and media events; place advertising in local media; maintain project schedules and compile activity reports; manage mailing lists and publication distribution; support staff effort accounting systems.
Seniority
Mid-level, hands-on IC
