Senior Manager, GEO Strategy & AI Search Activation
Core
Senior Manager driving Generative Engine Optimization (GEO) and AI search activation to position Kaplan brands and higher education clients as trusted sources in Large Language Models (LLMs) and AI answer engines.
Role type
Senior Manager, GEO Strategy & AI Search Activation
Builds
AI visibility, entity authority, and citation share across LLM knowledge bases and Knowledge Graphs for higher education and test prep products.
Domain
Education technology, Generative AI, SEO
Deliverable
production ML models
Required skills
Generative Engine Optimization (GEO), Large Language Model (LLM) retrieval mechanics, Retrieval-Augmented Generation (RAG), entity-based SEO, programmatic GEO, publisher outreach, sentiment analysis, AI performance metrics, SEO and content marketing best practices, cross-functional collaboration, AI tool utilization.
Preferred skills
Higher education or test prep industry experience, technical SEO (crawling, JavaScript rendering, structured data).
Technologies
Profound, Ahrefs, SEMrush, Google Search Console, Google Analytics 4, Looker Studio, Python, Claude, Gemini.
Responsibilities
Formulate and deploy GEO strategies for higher education and test prep lines; build programmatic GEO authority across academic verticals; manage multi-tiered publisher engagement and outreach; audit third-party sentiment and correct content inaccuracies; analyze AI performance metrics (visibility, sentiment, citation share); integrate SEO and content marketing best practices into GEO initiatives; implement extractable content standards for RAG; mobilize cross-functional alignment across SEO, Product Marketing, Legal, and Editorial teams; utilize AI tools and automated workflows for target discovery and reporting.
Seniority
Senior Manager, strategic leadership with hands-on execution