Associate Manager, Paid Influencer Marketing
Core
Associate Manager bridging influencer strategy and media execution to scale creator content across paid social channels and maximize marketing impact.
Role type
Associate Manager, Paid Influencer Marketing
Builds
Paid social campaigns, creator content amplification, integrated media plans
Domain
Fashion retail, Social media marketing, Paid media
Required skills
Paid social advertising, Influencer whitelisting, Creator content licensing, Campaign performance analysis, Cross-functional program management, Budget tracking, Stakeholder management, Data-driven decision making
Preferred skills
Meta/TikTok/YouTube platform expertise, Creator IQ familiarity, Online shopping platform strategy (LTK/ShopMy), Creative brief development
Technologies
Meta, TikTok, YouTube, Creator IQ, LTK, ShopMy, PowerPoint, Excel, Word
Responsibilities
Identify high-performing organic creator content for paid amplification; Lead workflow for boosting and whitelisting creator assets; Coordinate asset delivery, contracting, and content rights; Monitor campaign performance and provide optimization recommendations; Develop reporting dashboards for creator selection and investment strategies; Support integrated campaign planning and influencer brief development
Seniority
Associate Manager, hands-on IC