Manager, eCom, JD, China
Core
Manage Coach's e-commerce operations and marketing campaigns on JD.com (Jingdong) in China, adapting brand strategy to platform calendars and driving sales during key shopping festivals.
Role type
Manager, e-commerce operations and partnership
Builds
JD.com store operations, digital campaigns, and brand experience for Coach customers in China
Domain
Fashion retail / E-commerce / China market
Deliverable
product features
Required skills
Cross-functional collaboration, campaign planning and execution, consumer insight analysis, store operations management, negotiation, stakeholder management
Preferred skills
Strategic agility, team development, ambiguity management
Responsibilities
Adapt brand strategy to JD.com marketing calendar; Plan and execute JD campaigns for key shopping festivals (6.18, 11.11); Analyze consumer insights and platform trends; Manage daily JD store operations (merchandising, promotions, content); Negotiate digital campaigns with JD platform; Build working relationships with JD.com and internal teams