SEO/AEO Lead, APAC
Core
Own end-to-end SEO/AEO strategy and roadmap for Coach and Kate Spade New York across all APAC markets, aligning regional priorities with global guidelines.
Role type
Senior SEO/AEO Lead (Retail/Fashion)
Builds
Organic search traffic, rankings, and revenue for multi-brand digital properties
Domain
Retail, Fashion, Luxury, eCommerce
Required skills
SEO/AEO strategy, keyword strategy, competitive benchmarking, technical SEO (crawlability, indexation, structured data, Core Web Vitals), international SEO (hreflang, market-specific domains), on-page optimization, analytics (GA4, Adobe Analytics, GSC), agency management, stakeholder management
Preferred skills
Mandarin, Japanese, or Korean proficiency
Technologies
Google Search Console, GA4, Adobe Analytics, Screaming Frog, Ahrefs, SEMrush, BrightEdge
Responsibilities
Build and maintain keyword strategy and competitive benchmarking across APAC; Lead technical SEO/AEO initiatives including site architecture and schema markup; Drive on-page and content SEO/AEO in partnership with regional teams; Manage market-specific search engine requirements beyond Google (e.g., Naver, Yahoo! Japan); Own SEO/AEO performance reporting and forecasting; Partner with paid search, social, and CRM teams for full-funnel strategy; Manage relationships with regional SEO/AEO agencies and vendors
Seniority
Senior, hands-on IC