Marketing Director
Core
Develop, coordinate, and administer marketing and public relations programs for a healthcare facility to maintain and increase census.
Role type
Marketing Director (Healthcare Facility)
Builds
Public relations campaigns, community engagement programs, internal communications, and resident satisfaction initiatives.
Domain
Healthcare / Long-term care facilities
Deliverable
product features
Required skills
Strategic planning, public relations management, policy development, budget preparation, stakeholder liaison, crisis communication, program evaluation, internal communications, regulatory compliance interpretation.
Preferred skills
Experience in healthcare marketing, community leadership engagement, media relations.
Responsibilities
Maintain a current listing of all resident care employee phone numbers; Develop and maintain written policies and procedures for information release; Assist department directors in developing marketing policies; Review marketing policies annually; Interpret facility policies to employees, residents, and families; Ensure public information materials are accurate; Organize internal communications via newsletters and meetings; Maintain liaison with families, residents, and community leaders; Contact news media for new programs; Prepare departmental operating budget; Maintain confidentiality of resident care information; Interpret resident rights to staff and families.
