AVP, CTR Promo Strategy & Programs
Core
Leads strategy, planning, and performance of promotional programs for Canadian Tire, translating enterprise strategy into customer-relevant, financially productive plans.
Role type
Senior IC promotions strategy leader (retail)
Builds
Weekly promotional programs, key promo events, non-product promotions, and price value initiatives
Domain
Retail + Promotions/Pricing
Deliverable
production ML models
Required skills
Promotional strategy, pricing strategy, stakeholder management, AI-enabled optimization, performance management, change management, analytics, business acumen, team leadership
Preferred skills
Multi-category retail experience, loyalty mechanics expertise, automation roadmap development
Technologies
AI-enabled pricing and promotion engines, standardized dashboards
Responsibilities
Translate promo strategy into annual plans and multi-year roadmaps; Set role, depth, frequency, placement, and incentive approaches for promotions; Balance promo sales, retail margin, net promo return, and customer value perception; Lead product and price decisions for key promotional events; Manage promotional calendar and ensure integration across events and channels; Set objectives and constraints for AI-enabled pricing engines; Establish planning and post-event operating rhythms; Coach leaders and build capability in analytics and systems thinking
