Marketing Specialist, Go-to-Market Campaigns
Core
Develop and execute integrated 360° conversion marketing campaigns for Sports Experts and Atmosphere banners across paid and organic channels to drive online and in-store sales.
Role type
Marketing Specialist (Go-to-Market)
Builds
Integrated marketing campaigns, content, and customer experiences across digital, TV, radio, and print channels.
Domain
Retail / Sports & Outdoor
Deliverable
product features
Required skills
Omnichannel campaign management, content strategy, project leadership, stakeholder coordination, budget management, influencer collaboration, data analysis for post-mortems, bilingual communication (French/English), Microsoft Office proficiency.
Preferred skills
Retail sector experience, passion for sports and outdoor activities.
Responsibilities
Develop and execute 360° conversion marketing campaigns; Collaborate with Team Lead to define content strategy; Act as project lead for campaign deployment across digital channels; Present campaign concepts to executives; Write integrated campaign presentations; Organize and lead campaign kick-off meetings; Maintain production and broadcast schedules; Optimize customer experience across digital channels; Manage production quotes and track costs; Lead influencer collaboration projects; Develop post-mortems for campaigns.
Seniority
Mid-level (3-4 years experience)