Growth Marketing Specialist, Influencer Partnerships
Core
Drive strategic growth for iGaming and Lottery businesses by executing full-funnel influencer marketing campaigns that connect creators with audiences to boost awareness, engagement, and customer acquisition.
Role type
Growth Marketing Specialist (Influencer Partnerships)
Builds
Full-funnel creator programs and influencer marketing campaigns for iGaming and Lottery products
Domain
iGaming, Lottery, Creator Economy, Influencer Marketing
Deliverable
product features
Required skills
Influencer marketing strategy, Full-funnel campaign execution, Creator ecosystem knowledge, Marketing budget management, Data-driven performance analysis, Cross-functional stakeholder alignment, Emerging trend identification, Campaign workflow optimization
Preferred skills
Experience in regulated industries, Curiosity about AI and automation technologies
Technologies
Automation tools, Intelligent workflows
Responsibilities
Lead strategy and execution of influencer marketing programs; Own campaigns from planning through post-campaign analysis; Develop full-funnel creator programs; Partner with Brand, Creative, Analytics, Legal, and external agencies; Manage campaign budgets and performance tracking; Collaborate with Analytics to measure effectiveness and provide recommendations; Identify emerging creators and audience trends; Improve and scale campaign workflows.
Seniority
Mid-Senior, hands-on IC
