Senior SEO Specialist
Core
Execute on-page and technical SEO optimizations, support AI-driven search strategies, and improve organic visibility for a portfolio of digital properties.
Role type
Senior SEO Specialist
Builds
Organic search performance and scalable growth strategy for Generac's digital properties
Domain
Energy / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
On-page SEO, Technical SEO audits, Keyword research, Content optimization, Schema markup, Data analysis, CMS management, HTML/CSS
Preferred skills
AI-driven search optimization, Core Web Vitals, Advanced SEO tools proficiency
Technologies
Google Analytics, Google Search Console, SEMrush, Ahrefs, Adobe Experience Manager, WordPress, Optimizely
Responsibilities
Execute on-page SEO optimizations including metadata and internal linking; Conduct routine technical audits to identify crawlability and performance issues; Optimize existing content to improve rankings and engagement; Monitor and report on key SEO metrics including rankings and organic traffic; Collaborate with engineering and UX teams to implement SEO recommendations; Support development of resource content for AI-driven search experiences.
Seniority
Senior, hands-on IC