App Store Optimization Specialist
Core
Drive App Store Optimization initiatives to improve visibility, increase conversion rates, and support sustainable organic growth for mobile apps on Apple App Store and Google Play Store.
Role type
App Store Optimization Specialist
Builds
Optimized app listings, metadata, and creative assets for mobile applications
Domain
Mobile gaming and regulated technology
Deliverable
product features
Required skills
App Store Optimization, keyword research, competitive analysis, A/B testing, data analysis, App Store Connect, Google Play Console, Sensor Tower, AppTweak
Preferred skills
Experience with Excel or comparable data analysis tools, familiarity with A/B testing methodologies
Technologies
App Store Connect, Google Play Console, Sensor Tower, AppTweak, Excel
Responsibilities
Execute metadata updates, keyword optimization, and creative asset refreshes; Conduct keyword research and market assessments; Set up and analyze A/B tests; Analyze performance metrics and translate findings into recommendations; Partner with cross-functional teams to implement strategies; Monitor app store algorithm changes and competitor activity; Track and report on key performance indicators
Seniority
Mid-level, hands-on IC
