CareerPlan

Manager, Licensing and Consumer Products

Charlotte, NC, USFull-time2026-10-14 → 2026-11-10
Hybrid

Core

Manage key licensing relationships and drive the execution and growth of NASCAR's licensed apparel and headwear business to connect fans to the sport.

Role type

Manager, Licensing and Consumer Products

Builds

Licensed apparel and headwear products for NASCAR events and everyday fan life

Domain

Sports entertainment, licensed consumer products, apparel merchandising

Deliverable

product features

Required skills

Licensing relationship management, product development, merchandising strategy, commercialization, account management, retail category management, project management, revenue forecasting, budget planning

Preferred skills

Sports/entertainment industry experience, licensed apparel/headwear planning, event merchandise programs, NASCAR/motorsports knowledge

Technologies

Microsoft Excel, PowerPoint, business reporting tools

Responsibilities

Manage day-to-day relationships with assigned apparel and headwear licensees, lead product development and licensing approvals, identify opportunities to grow licensed categories, partner with licensees to develop merchandise assortments, support event-specific merchandise programs, monitor category and event performance, collaborate with Brand and Creative teams on design direction, support revenue forecasting and business reporting

Seniority

Manager, hands-on IC